The Key to Looking Younger


Have you ever wondered what exactly causes one of the most dreaded parts of aging, “looking old”?

For most of us, we never give it much thought. Not until that day in our 30s, 40s, or 50s. Then we look in the mirror and suddenly notice those crows feet in the corners of our eyes. The tiny web of wrinkles around the mouth. That line between the eye brows that gives such a sad, worried look. It’s these subtle—or not so subtle—clues that make us “look our age.”

These are known as age markers. Signs that skin care professionals use to determine the physical age of a person. Studies show that using these age markers, the human brain can recognize an individual’s age within the first 30 seconds of encountering them.

So how exactly does the brain decide how old we look? Lets take a look at the mental “map” we use to determine our age.


The 30s


We can’t stay in our twenties forever, but some of us can manage at least five “30th” birthdays before we start getting those skeptical looks.


Our brain’s idea of a thirty year old has no problem forgiving some minor wrinkles on the forehead and around the eyes. However, we still expect to see a definite jawline, and smooth, plump skin on the face without any obvious shadows or hollows.


The 40s


For many people, the 40s are the years when it becomes more and more difficult to hide the influence of time.


The shape of the face begins to change as the skin loses its elasticity, forming folds near the ears and nose. All the late nights and days out without sunscreen come back as pronounced under eye bags and yellowish, dry skin, with signs of slight hyperpigmentation.


The 50s


Once we get into the 50s, the brain begins to expect drastic signs of aging. Pronounced wrinkles and nasolabial folds, sagging skin, and loss of tissue volume in the face (leading to that ‘hollow’ look) are just some of the signs the brain immediately focuses on. Loss of elasticity in the skin causes a “sagging” jawline, and the skin becomes dull and marked with age spots.




A lot of people would look in the mirror and see a point of no return. Aging is just a fact of life, right?

While that’s certainly not wrong, aging doesn’t have to come with looking your age. Strategically reducing even one of these age markers can reduce our visual age by 3-6 years. And with constant advances in the beauty and healthcare market, this becomes easier (and more affordable) with each day.


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